Designed by George Sowden,
2 wide slots — fits sourdough,
6 browning levels + defrost
Designed to be seen. Built to be used daily.
Soft-touch matte finish, rounded corners, two wide slots that fit proper bread. 6 browning levels, defrost, reheat, and a removable crumb tray. 800W. UK 3-pin. H 19cm × W 28cm × D 17cm. It’s honest about what it is.
213 reviews
Most toasters hide in a cupboard. This one stays on the counter.
Day 1
Most toasters live in the cupboard. The Sowden Toaster stays on the counter. First morning use — sourdough, setting 4. Done.
Weeks 1–4
Six browning levels means you stop guessing. Defrost on frozen mornings. Wide slots for whatever bread you buy.
Long-term
The Sowden Toaster pairs with the Sowden Kettle and Coffee Pot — three objects by the same designer. A kitchen that looks like someone thought about it.
Soft-touch matte finish and considered proportions. Stays on the counter because it deserves to.
George Sowden co-founded the Memphis Group and redesigned objects for Olivetti. This is his toaster.
Two slots wide enough for sourdough, bagels, and crumpets. Bread shouldn’t need to fit your toaster.
Frozen bread in the morning? Defrost mode handles it without drying things out.
Removable crumb tray. Pull it out, empty it, done.
From barely warm to properly dark. You know how you like your toast — now you can get it.
Most toasters look like they were designed in a beige meeting in 1997. The Sowden Toaster was designed by George Sowden — Memphis Group co-founder.
| Sowden Toaster | Generic Toaster | |
|---|---|---|
| Designer (George Sowden) | ||
| Soft-touch matte finish | ||
| 6 browning levels | ||
| Wide slots (sourdough fits) | ||
| Defrost + reheat | ||
| Counter-worthy aesthetic |
Great quality product. Exactly as described, arrived well packaged, looks brilliant in the home.
Very well made. The material quality is obvious from the moment you open the box.
Bought as a gift. Recipient was immediately impressed. Would buy again without hesitation.
HAY design quality on a product at this price point is impressive. Very happy.
Arrived quickly, packaged carefully, exactly as shown. No complaints at all.
This is the kind of object that improves a room without announcing itself.
Good value for the quality. The material is better than the price suggests.
Works exactly as it should. Clean design, honest materials, does the job well.
Yes — wide slots fit sourdough, bagels, thick bread, and crumpets.
No, 2-slice only.
Yes, UK 3-pin as standard.
Yes — defrost and reheat built in.
Green and Yellow.
Yes — select the Kitchen Designer Trio above to save £20.
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