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  • Not more stuff. Better stuff. HAY homeware for kitchens, shelves, and desks that look like someone thought about them.
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Sowden Toaster Forest Green — designed by George Sowden for HAY
Sowden Toaster Green — soft-touch matte finish, wide slots for sourdough
Kitchen

The Sowden Toaster

Most toasters look like they were designed in a beige meeting in 1997. This one wasn't. Designed by George Sowden — Memphis Group co-founder — it makes excellent toast and earns its counter space.

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Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects Free UK delivery over £75 30-day no-quibble returns HAY design objects
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Our Best Sellers

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HAY Felt Coaster Set of 10 | Dark Grey | Living Room Kitchen Coasters HAY Felt Coaster Set of 10 | Dark Grey | Living Room Kitchen Coasters
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Mono Thermal Bottle Pink — stainless steel, 12h hot 24h cold | HAY Mono Thermal Bottle Blue — 0.6L, BPA-free, wide carry handle | HAY
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HAY HAY Mono Thermal Bottle 0.6L | 12h Hot 24h Cold | Pink Blue Beige | Stainless Steel
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Sowden Toaster Forest Green — designed by George Sowden for HAY Sowden Toaster Green — soft-touch matte finish, wide slots for sourdough
Quickshop Your kitchen deserves a toaster that earns its counter space. Designed by... Compare Add to Cart
HAY HAY Sowden Toaster Green | 2-Slice Wide Slots | UK Plug | Designer George Sowden
£59.99 £95.00
Sowden Kettle in home — 1.5L gooseneck, rapid boil | HAY Sowden Kettle Black — gooseneck spout, 360° cordless base | HAY
Quickshop The kettle that finally looks as good as your coffee tastes. Minimalist... Compare Add to Cart
HAY HAY Sowden Kettle 1.5L Black | UK Plug | Designer Kettle by George Sowden
£39.99 £100.00
Coffee Pot — gooseneck pour-over, matte black, 600ml | HAY Coffee Pot gooseneck detail — precise pour, heat-resistant handle
Quickshop Slow mornings deserve a good pour. This minimalist coffee pot with a... Compare Add to Cart
HAY HAY Gooseneck Coffee Pot Black | Pour-Over Coffee | George Sowden Design
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Borosilicate Cups Set of 2 — natural wooden handle, 300ml | HAY Borosilicate Glass Cups — heat-resistant, dishwasher safe | HAY
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HAY HAY Borosilicate Glass Cup Set of 2 | Heat Resistant Handle | 350ml | Dishwasher Safe
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HAY Porter Kitchen Roll Holder | Solid Oak | Countertop Paper Towel Holder HAY Porter Kitchen Roll Holder | Solid Oak | Countertop Paper Towel Holder
Quickshop A kitchen roll holder that earns its counter space. Made from high... Compare Add to Cart
HAY HAY Porter Kitchen Roll Holder | Solid Oak | Countertop Paper Towel Holder
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Portable Lamp — cordless USB-C rechargeable mushroom lamp | HAY Portable Lamp — warm glow, 3 brightness levels, 12hr battery
Quickshop This room doesn't need more stuff. It needs better stuff. The Portable... Compare Add to Cart
HAY HAY PC Portable Lamp | Cordless Rechargeable USB-C | Black White Grey | Indoor
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HAY Design

Objects that earn their place.

Not more stuff. Better stuff. HAY homeware designed by people who think about things for a living — for kitchens, shelves, and desks that look like someone thought about them.
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About HAY

Good design is everyone's right.

HAY has always believed that good design is everyone's right. That's why, from the very beginning, co-founders Mette and Rolf Hay committed to working with their generation's best designers from all over the world — to create high-quality products available to a wide audience.
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FAQs

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Everything you need to know about ordering, delivery, and returns.

How do I place an order?

Browse our collection, click Add to Cart, then proceed to checkout. You'll receive a confirmation email once your order is placed.

Standard UK delivery takes 3–6 business days. Free on all orders over £75.

30 days. No-quibble. If it doesn't work for you, send it back for a full refund. Contact us at customerservices@elementhome.net.

What our customers say

Verified buyers from across the UK
We let our customers speak for themselves.
4.98 average
213 reviews
The Sowden Toaster is the best-looking thing in my kitchen. And the toast is genuinely excellent.
Sarah M. London, UK
The Ceramic Vase changed the whole feel of my living room. Have it empty on the sideboard — looks better than anything I've put in it.
James K. Manchester, UK
Fast delivery, beautifully packaged, exactly as described. The Coffee Pot stays on my counter permanently.
Emma T. Edinburgh, UK
Bought the Kitchen Designer Trio — Toaster, Kettle and Coffee Pot. The kitchen finally looks like someone designed it.
Tom B. Bristol, UK
The Portable Lamp goes everywhere. Charged once, used it for a week. The mushroom shape looks right wherever I put it.
Alice R. Birmingham, UK
HAY

Objects that earn their place.

Considered homeware for kitchens, shelves, and desks. Designed by HAY — the Danish brand that believes good design is everyone's right.
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