Designed by George Sowden,
2 wide slots — fits sourdough,
6 browning levels + defrost
The bold call. Designed by George Sowden.
Soft-touch matte finish in warm Yellow. Two wide slots for proper bread. 6 browning levels, defrost, reheat, removable crumb tray. 800W. UK 3-pin. H 19cm × W 28cm × D 17cm. Yellow is the considered choice.
213 reviews
Yellow is the bold call. And it's the right one.
Day 1
Most people play it safe with black or chrome. Yellow is the choice that makes the kitchen look like someone made a decision.
Weeks 1–4
Six browning levels means you stop guessing. Defrost on frozen mornings. Wide slots for whatever bread you buy.
Long-term
Yellow Toaster + Sowden Kettle + Coffee Pot. Three objects with the same considered aesthetic.
Soft-touch matte finish in warm Yellow. The bold counter choice that actually works.
George Sowden co-founded the Memphis Group. This toaster has a real backstory.
Two slots wide enough for sourdough, bagels, and crumpets.
Frozen bread in the morning? Defrost mode handles it without drying things out.
Removable crumb tray. Pull it out, empty it, done.
From barely warm to properly dark. Now you can get your toast exactly right.
Most toasters look like they were designed in a beige meeting in 1997. This one was designed by George Sowden — Memphis Group co-founder.
| Sowden Toaster | Generic Toaster | |
|---|---|---|
| Designer (George Sowden) | ||
| Soft-touch matte finish | ||
| 6 browning levels | ||
| Wide slots (sourdough fits) | ||
| Defrost + reheat | ||
| Counter-worthy aesthetic |
Great quality product. Exactly as described, arrived well packaged, looks brilliant in the home.
Very well made. The material quality is obvious from the moment you open the box.
Bought as a gift. Recipient was immediately impressed. Would buy again without hesitation.
HAY design quality on a product at this price point is impressive. Very happy.
Arrived quickly, packaged carefully, exactly as shown. No complaints at all.
This is the kind of object that improves a room without announcing itself.
Good value for the quality. The material is better than the price suggests.
Works exactly as it should. Clean design, honest materials, does the job well.
Yes — wide slots fit sourdough, bagels, thick bread, and crumpets.
No, 2-slice only.
Yes, UK 3-pin as standard.
Yes — defrost and reheat built in.
Yellow and Green.
Yes — select the Kitchen Designer Trio above to save £20.
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